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In its pitch, the company listed itself as having just 20 employees. Three weeks after the Shanghai police department’s request became public, a company called Shanghai Cloud Link won the bid, the documents show. A Twitter spokesperson declined to comment. When Twitter took down the network behind those posts, it took down accounts linked to a contractor that it said helped shoot propaganda videos.
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The document referred to the task as original video production that would be used to fight the “battle of public opinion.”Įarlier this year, a New York Times and ProPublica analysis showed how thousands of videos portraying members of the Uyghur ethnic minority living happy and free lives were a key part of an information campaign that Twitter ultimately attributed to the Chinese Communist Party. The police asked the supplier to provide at least 20 videos a month and to distribute those on domestic and overseas social media. The demand for videos is high.Ī separate document reviewed by The Times shows that the same local branch of Shanghai police purchased video-making services from a different company in November. Officials are looking for a company to not only maintain and deploy fake accounts, but to also generate original content. Though they can be used to troll others and boost the number of likes on official government posts, most of those automated accounts have little influence individually since they have few followers.Īs overseas Chinese propaganda campaigns have developed, they have come to rely more on visual media. The deeper engagement lends the fake personas credibility at a time when social media companies are increasingly taking down accounts that seem inauthentic or coordinated.īot networks that have been linked to China’s government stand out for their lack of engagement with other accounts, disinformation experts say. The request suggested that police officials understood the need for strong engagement with the public through these profiles-for-hire.
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The police department is seeking an upgrade in sophistication and power: a series of accounts with organic followers that can be turned to government aims whenever necessary. The Shanghai police’s social media effort is not just a numbers game, and this portion of the document underscores efforts to shift from brute-force tactics like using bot armies to something more subversive. The Swiss embassy in Beijing said Wilson Edwards did not exist, but the fake scientist’s accusations had already been quoted by Chinese state media. Recently, Facebook took down 500 accounts after they were used to spread comments from a Swiss biologist by the name of Wilson Edwards, who had purportedly written that the United States was interfering with the World Health Organization’s efforts to track the origins of the coronavirus pandemic. Other times they attack social media users who are critical of government policies. Sometimes the social media posts from those networks bolster official government accounts with likes or reposts. The police department emphasizes that the task is time sensitive, suggesting that it wants to be ready to unleash the accounts quickly to steer discussion.īot-like networks of accounts such as those that the Shanghai police want to buy have driven an online surge in pro-China traffic over the past two years. The Shanghai police are looking to create hundreds of fake accounts on Twitter, Facebook and other major social media platforms.
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They were taken offline after The Times contacted the Chinese government about them. The documents, which were part of a request for bids from contractors, offer a rare glimpse into how China’s vast bureaucracy works to spread propaganda and to sculpt opinion on global social media.
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That operation increasingly plays out on international platforms like Facebook and Twitter, which the Chinese government blocks at home. Now, a new set of documents reviewed by The New York Times reveals in stark detail how Chinese officials tap private businesses to generate content on demand, draw followers, track critics and provide other services for information campaigns.
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Much of the effort takes place in the shadows, behind the guise of bot networks that generate automatic posts and hard-to-trace online personas. Seek out online critics of the state - and find out who they are and where they live.Ĭhina’s government has unleashed a global online campaign to burnish its image and undercut accusations of human rights abuses. Make them look real and grow their numbers of followers.
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A list of services and costs itemized in Chinese renminbi from a private contractor that won a bid to work for a branch of the Shanghai police department.